Privacy

We know that trust matters when you are trying to avoid counterfeit earbuds. You come to our site looking for honest advice on spotting fake headphones, checking whether a deal on genuine Sennheiser gear is too good to be true, or reporting a seller pushing fake Bose products. To do that job well, we sometimes need to collect a small amount of information about you. This page explains exactly what we collect, why we collect it, and how you can stay in control. We have written it in plain English because privacy policies should not be harder to read than our buying guides.

What Data We Collect and Why

We only collect what we genuinely need to run the site and respond to you. That means basic contact details when you leave a comment, subscribe to our updates, or get in touch to report a seller of counterfeit earbuds. Everything we gather is used to answer your questions, improve our guides, and help keep UK shoppers safe from fake audio gear.

Information You Give Us

When you comment on an article, subscribe to our newsletter, or contact us about a fake Bose or Sennheiser seller, you may give us your name, email address, and any details you choose to share in your message. If you send us evidence of counterfeit earbuds, such as photos or order confirmations, we store that too so we can investigate and, where appropriate, point you towards Trading Standards. We never ask for payment details, and we will never ask you to send money to verify a product.

Information We Collect Automatically

Like most websites, we automatically log some technical information when you visit. This includes your approximate location, browser type, device type, the pages you view, and the time of your visit. This data is aggregated and does not identify you personally. It helps us understand which guides are working and which need updating.

Cookies and Tracking Technologies

Cookies are small text files placed on your device. We use them to keep the site running smoothly and to understand how readers use our content. You are always in control of which cookies you accept.

Types of Cookies We Use

We use essential cookies that are required for the site to function, such as remembering your cookie preferences. We also use optional analytics cookies to see which guides on spotting fake headphones are most helpful. These optional cookies are only set with your consent.

How to Control Cookies

You can manage cookies through your browser settings at any time, and you can change or withdraw your consent using our cookie banner. Blocking some cookies may affect how the site works, but you will still be able to read all of our content.

Analytics and How We Use Them

Understanding what our readers find useful helps us decide where to focus our research. If a guide about genuine Sennheiser headphones is popular, we know to keep it updated. If our advice on spotting fake Bose earbuds is being missed, we can promote it better.

Google Analytics

We use Google Analytics to track anonymous usage data, including page views, session duration, and traffic sources. Google Analytics may set its own cookies. We have configured it so that IP addresses are anonymised, meaning we cannot identify individual visitors.

Anonymised Data

The reports we see are aggregated. We look at trends, not individuals. We do not combine analytics data with any personal information you have given us, and we do not use it to build profiles of individual readers.

Third-Party Services We Rely On

Some features on our site are provided by third parties. These services may set their own cookies and have their own privacy policies, which we encourage you to review.

Embedded Content

We embed YouTube videos in some articles, for example when showing close-up comparisons of real and fake headphones. When you play an embedded video, YouTube may set cookies and collect data according to its own policy. We also use social media sharing buttons, which can set cookies when you interact with them.

Email Marketing

If you subscribe to our updates, we use an email marketing provider to send you our latest guides, including alerts about counterfeit earbuds and relevant Trading Standards news. You can unsubscribe at any time using the link in every email we send.

Your Rights Under GDPR

We are a United Kingdom based site and we comply with the UK GDPR. That gives you clear rights over your personal data, and we take them seriously.

Access and Correction

You have the right to request a copy of the personal data we hold about you, and to ask us to correct anything that is inaccurate. Just email us and we will action your request.

Deletion and Objection

You can ask us to delete your personal data, or object to how we process it. In some cases we may need to keep certain records for legal reasons, but we will always explain why if that applies.

How Long We Keep Your Data

We do not keep data longer than we need it. Different types of information are kept for different periods, depending on their purpose.

Retention Periods

Comment data is retained indefinitely so that conversations remain intact for the community. Email subscriber data is kept only while you remain subscribed. Analytics data is stored for 26 months before being deleted.

Data Deletion Requests

If you would like your comment or subscriber data removed before these periods end, contact us and we will delete it, unless we are legally required to retain it.

Contact Us About Privacy

If you have any questions about this policy, or if you want to report a fake headphones seller, we are here to help. We aim to respond to all privacy enquiries within 48 hours.

Email Us

You can reach us at [email protected] for any privacy request, including access, correction, or deletion of your data.

Postal Address

If you prefer to write to us, please email us first at [email protected] and we will provide our current postal address for correspondence.

Protecting your data is part of our wider mission to help you buy genuine audio gear safely in the United Kingdom. When you trust us with your information, we treat it with the same care we apply to spotting counterfeit earbuds. Thank you for reading, and for helping us keep UK shoppers informed.